Advertising and Public Relations. Advertising and Public Relations

The educational program includes the following general professional disciplines:

• Introduction to Communication Professions
• Fundamentals of Communication Theory
• Theory and Practice of Public Relations
• Theory and Practice of Advertising
• Theory and Practice of Media Communications
• Speech Communication in Public Relations and Advertising
• Integrated Communications
• Legal Regulation of Public Relations and Advertising
• Sociology of Advertising and Public Relations
• Organization and Conduct of Communication Campaigns
• Ethical Regulation of Public Relations and Advertising
• Psychology of Advertising and Public Relations
• Management in Advertising and Public Relations
• Fundamentals of Project Management in Advertising and Public Relations

Entrance examinations:

• Russian as a Foreign Language
• Applicant’s choice: Social Studies, History or a Foreign Language