About the programme
Marketing is a practical and strategic field that focuses on finding the most effective ways to deliver products and services to consumers, analyzing market needs, and building strong relationships with customers.
Year 1
- Principles of Marketing
- Economics
- Psychology
- Fundamentals of Advertising
Year 2
- Digital Marketing
- Branding
- Consumer Behavior
- Market Research
Year 3
- SMM and Content Marketing
- SEO/SEM
- Public Relations and Communication
- Sales Management
Year 4
- Marketing Strategy
- Customer Relationship Management
- Practical Project
- Graduation Thesis
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