Marketing

60411200 — Marketing

Field of Knowledge: Business, Administration and Law

Field of Education: Business and Administration

Major / Degree Program: Marketing

ECTS Credits: 240

Brief Description:

The objective of the program is to train highly qualified specialists possessing modern knowledge and skills in marketing, who are capable of analyzing goods and services markets, studying consumer behavior, developing marketing strategies and communication policies, and making effective marketing decisions using digital marketing technologies. The program aims to provide students with the necessary competencies to plan, organize, and control marketing activities within business and management systems, develop brands, perform market segmentation, engage with target audiences, and implement competitive strategies in both international and local markets.

Internship / Practical Training:

During the 8th semester of their 4th year, students complete a 15-week practical training program (30 credits) in local public and private sector enterprises, companies, and organizations.

Career Prospects:

Graduates can organize and manage the marketing activities of business entities across various economic sectors and industries of different ownership forms, or work as brand managers, sales managers, advertising and PR managers, as well as in social spheres. The program provides the necessary theoretical foundation to continue studies at the Master's (MSc) and subsequently Doctoral (PhD) levels.