旅游

Tourism (Bachelor's Degree)

The Bachelor's program in Tourism provides students with comprehensive knowledge and practical skills in the tourism industry, hospitality services, and the organization and management of travel activities. The program is designed to train specialists who are competitive in the modern tourism market and who possess a high standard of service culture.

The principal aim of this field of study is to train qualified professionals capable of planning, organizing, and managing tourism services and of contributing to the development of both national and international tourism. Students gain a thorough understanding of the economic, cultural, and marketing aspects of the tourism sector.

Throughout their studies, students explore the fundamentals of tourism, hotel and restaurant business management, the organization of excursions and travel services, tourism marketing, and international tourism trends. The program also encompasses such areas as foreign languages, regional studies, cultural heritage, information technology in tourism, and service culture.